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Ostia Lucille Smith is the Great Great Aunt of Nick Deeter, Founder of OrthoPediatrics. Along with Bertha Zimmer, Ostia Smith was one of the first two female sales representatives in orthopaedics for Revra DePuy.
Ironically, Ostia’s first sale was a pediatric bone splint to Dr. Leffers in Florida.
Over one hundred years later, in December of 2007, OrthoPediatrics sold its first orthopaedic implant to repair a fractured bone in a pediatric patient.
Nick A. Deeter
Chairman, President & CEO
OrthoPediatrics
January 30, 2007
| The concept for OrthoPediatrics originated in the mid 1980's by Nick Deeter as a business idea to provide better splinting and bracing for orthopedic problems in children. Because of the highly competitive nature and low margins, the business never materialized. During the period between the mid 1980's and the formalization of OrthoPediatrics, Mr. Deeter continuously monitored the pediatric orthopedic industry. He felt that because the trend for implantable devices in adults was becoming the norm, healthcare providers would eventually move toward some of the same philosophies in children. |
The current state of the pediatric orthopedic market is one of unmet needs and frustration among caregivers. Science suggests implantable devices are the best treatment for many conditions. However, regulatory agency barriers are just now reforming enough to allow reasonable economic entry for device manufacturers into the pediatric market. The pediatric market is much smaller than the $28 billion world-wide adult orthopedic market; hence all the established orthopedic manufacturers are not interested in serving what was a $400 million US market in 2006. This $400 million market makes the mission to improve the resources available for treating pediatric orthopedic conditions a very viable business venture, which is necessary to fund the development of these much needed devices.
OrthoPediatrics was formally established in 2006 when Mr. Deeter formed a business team of orthopedic experts in engineering, marketing and manufacturing from Warsaw, Indiana, the "Orthopedic Capital of the World". In order to ensure the clinical success of the devices, Mr. Deeter requested the help of many elite orthopedic surgeons from around the country. Together, the business team and surgeon experts are inventing and designing superior orthopedic implants for children.
Mr. Deeter's extensive background in orthopedics and technology transfer, coupled with his company start-up skills and global surgeon contacts brings the OrthoPediatrics concept to life as "The Smallest Company in Orthopedics™".